The health food company Suncokret was founded in 1989 in the village Hajdukovo, close to Subotica in northern Serbia. The founder Ivan Perčić, wishing to make the macrobiotic diet more accessible, decided to start producing health food products unavailable at the time on the Yugoslav market. The company’s first products, Virgin Pumpkin Seed Oil and Sesame Oil, both produced on a century old hydraulic press, have won widespread acclaim.
The founding idea of creating food products with integrity, has remained unchanged, despite continuous growth and numerous changes. Since 2013 the company’s products are sold under a new brand Granum. Granum comprises a rich palette of virgin and cold pressed oils, nut and seed spreads, energy bars, protein flour, supplements and several balsamic vinegars.

In production, the highest quality raw materials are used, which are health-safe and have a beneficial effect on the human organism. In addition to being 100% natural, all products are gluten free and vegan, and most of them are organic.

Over the years Suncokret has garnered many local and international awards and prizes. Most recently Ivan received the Businessman of the year award in 2017, sponsored by daily newspaper Blic and Eurobank., while Ivan and Ksenija received the prestigious Innovative Entrepreneur 2019 award given by the international auditing and consulting company EY (Ernst & Young).

Except in Serbia, Granum products can also be found in: France, Netherlands, United Kingdom, Hungary, Montenegro, Bosnia and Herzegovina, Qatar and Czech Republic.