FLORY Ltd. was founded in 2002. in Krusevac as a factory for cereal based instant baby food production.

Through acquisition of know-how technology from the COMIDA MED Food Institute in Rozbach – Germany, we have obtained a combination of experience, knowledge and the
latest technological advances in the field of baby food production. The author of the recipes under the Baby King brand is a team of top experts from the Comida Med Institute, led by Dr. Rainer Brown, a longtime associate of the most renowned baby food manufacturers in Western Europe.

Baby King is made from the natural ingredients, ensuring completely balanced content of all the necessary nutrients required for the proper growth, development and health of babies.
In addition to proteins, carbohydrates and essential fats, products contain following vitamins: A, D, E, K, C, B1, B2, niacin, B6, folic acid, pantothenic acid, B12 and biotin and
minerals potassium, calcium, phosphorus, iron, iodine and zinc.

HTUST (Hight Temperature Ultra Short Time) technology, utilised in our production process, ensures the highest level of quality in our products, and a fully automated and closed
production system eliminates the risk of contamination. The Food Safety Management Team defines a sanitation program and implements rigorous chemical and microbiological
control at all stages of production, ensuring that a quality standards are met and completely safe product is delivered. All products are controlled in accredited laboratories.

Flory markets its products in Serbia, Western Balkans, Russia, Belarus, Ukraine, Moldova, USA, Cambodia, Vietnam, Turkey, Iraq, Iran, Yemen, Algeria, Libya, Somalia, Guinee, ….

The quality of the product is confirmed through the internationally recognised quality standards HACCP, ISO 9001: 2015, IFS – Global market food (at intermediate level) as well as
environmental standards ISO 14001: 2015. Since 2012. We have a Certificate for Organic Production in accordance with EC Regulation 834/2007 and in 2020. We got HALAL certificate.

Our production is certified according to EU standard, GOST standard applied in the Countries of the Russian Federation, CHINESE STANDARD GB 10769-2010 (National Standard of the People’s Republic of China).