Belgrade Food Show


Julka Toskić


Manager, Serbia Does Apples Association

Julka Toskić, an engineer of plant protection and foodstuffs and certified marketing manager, had, in her long and extensive career, the opportunity to work with leading global brands of apples: Pink Lady®, Modì®, Kiku® and on their introduction to the Serbian market.

After 15 years of working on numerous challenging tasks and projects within one of the largest agricultural system in Serbia, in September 2017 she founded AgroBrand, a specialized agency engaged in marketing, projects and consulting in agriculture. During 2018, she worked on the USAID Competitive Economy Project aimed at preparing companies for a joint presentation to new markets and at enabling producers to export apples from Serbia.

Furthermore, she has initiated the founding of the first professional business association of apple producers Serbia Does Apples, which now comprises 11 companies whose collective annual apple production is more than 1/3 of the total production in Serbia.

Over the years, she has participated in numerous national and international fairs, conferences, seminars and workshops. She has won several awards, her favorite being the Novi Sad Agricultural Fair 2019 Best Woman in Agribusiness, for the promotion of Serbian apple production and market.