Alexander graduated from a dual bachelor’s program at the Hamburg School of Business Administration and at the University of the West of Scotland in Glasgow, during which he specialized in Internet business models.

After graduation, Alexander co-founded Foodist in October 2012, which is on its way to becoming the leading food related online shopping platform in Europe. Today, Foodist has more than 150,000 active online shop customers and has acquired more than 5,000 offline retail stores including national listings at REWE, EDEKA, Metro, Rossmann and QVC Teleshopping for their private brand Mission MORE!, as well as other innovative food brands.

As the CEO of Foodist he has managed three investment rounds, participated in the ProSiebenSat.1 Accelerator program, attended the TV-Investment Show “Die Höhle der Löwen” (German “Shark Tank“) and sold the company to stock exchange listed media company Ströer Media, in 2016. After almost three successull years with Ströer Media as majority shareholder, the timing was perfect to sell the company again to Metacrew GmbH, in April 2019.