Jelena Popović-Bujić, ACIM, has a longstanding professional experience, during which she specialized in market research, strategic marketing, brand management, marketing communication, and new product and market development.

In 2009, Jelena founded One Way Consulting, a company that provides clients with consulting services in the areas of marketing, human resources and information technologies. In a very short time, One Way managed to provide their services to a large number of well-known domestic and international clients.

Since 2015 Jelena has been part of the Iceberg Salat Center company in order to contribute to brand development, the introduction of new technologies in vegetable and fruit processing, business improvement and consumer education in the healthy eating sector.